AdExchanger published their analysis on RelayRides and how we partnered with them to bring them high quality app installs through Facebook. Our VP of Marketing Gregory Kennedy was also quoted in the piece:
You need people to first download your app and you’ll also need a very large user base to see a significant impact. Only a few companies are actually good at mobile retargeting, but that’s part of our goal. We want advertisers to focus on advertising and not worry about becoming mobile marketing technologists.